Lyft amp
Amp is a connected device that goes beyond the Glowstache to add functionality, instant brand recognition, and even more fun for the ride sharing experience. We worked with Lyft to create an in-car icon that bring a little magic to every ride. It lets Lyft show off its fresh, irreverent brand personality and create a better, more personalized experience for drivers and passengers. Combined with multicolored LEDs on the front and array of inward facing LEDs, amp can create customized animation and messages to create a smoother and more exciting ride experience. 

Industrial design by Ammunition  
Contribution: Industrial design lead
Launch: 2016

2017 Core77 Design Awards | Interaction Awards | Notable
2017 Core77 Design Awards | Service Design Awards | Notable
2017 IDEA Awards | FInalist
2016 Wired "The Best User Interface Upgrades of 2016"

2016 Fortune "Lyft Trades in the Pink Mustache for Something Just as Funky"
2016 Time "Lyft Is Adding a Dashboard Light and Ditching the Pink Mustache"
2016 The Wall Street Journal "Lyft Sees Cash in Dashboard Flash"
2016 Wired "Lyft Ditches Its Iconic Pink Mustache to Help You Find Your Ride Faster"
2016 FastCompany "Lyft kills the glowstache"
2016 Engadget "Lyft's Amp dashboard light signals your ride's arrival"
2016 Mashable "Lyft adds a color-changing amp to help you find your driver"

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